About Us
Sewa (Hindi): Social Service / Serve

The idea that business can be reworked to address public good is incredibly compelling.

TRENDING PROJECTS

Project Sewa

Employability training

Project Sewa

Livelihoods and women's empowerment and training

Project Sewa

English language training for low income community teachers

Project Sewa

Tablet devices for improvement of education outcomes

India's poor education system has resulted in a huge mismatch between the economy's massive labor needs, and available skilled workforce. Each year, 12.8 million people enter the workforce but the shortage of trained manpower is expected to reach 300 million jobs by 2022.
Read More →

Employability training with NGO Pratham

India's poor education system has resulted in a huge mismatch between the economy's massive labor needs, and available skilled workforce. Each year, 12.8 million people enter the workforce but the shortage of trained manpower is expected to reach 300 million jobs by 2022. The reason for this is that while youth entering the workforce have finished 12 years of schooling they are unsuited for employment in the formal workforce due to a lack of skills such as formal communication skills, English skills, skills to operate computers and use software tools, basic math, presentation skills and group-interaction skills.

Leading non-profit organization Pratham launched an initiative, called the Pratham Institute, to run classes for youth from low income backgrounds to improve their employability skills so that they could get jobs and strengthen their communities as a result. Firefish worked with Pratham to build a detailed business plan and towards initial execution of the project.

The business plan built by Firefish was funded by one of the world's largest social venture funds. Since its funding Pratham has trained thousands of youth in employability skills.

In certain rural Indian populations women, culturally, are considerably disenfranchised compared to the men. This problem is further worsened by the fact that women's literacy is very low. In the state of Rajasthan, only about 50% of the women are literate.
Read More →

Livelihoods and women's empowerment with Leading Family Foundation

In certain rural Indian populations women, culturally, are considerably disenfranchised compared to the men. This problem is further worsened by the fact that women's literacy is very low. In the state of Rajasthan, only about 50% of the women are literate.

A Leading Family Foundation wanted to work on the issue of women's empowerment by helping the women find employment which would strengthen their position in the community. The Leading Family foundation launched a rural business process outsourcing (BPO) unit that employed only women. Firefish worked with the family foundation to strengthen the work of the rural BPO. Firefish additionally recommended that the foundation also foray into other manufacturing opportunities suitable for women so that the work of the foundation can achieve huge scale in terms of livelihoods achieved.

The leading family foundation is now implementing the business plan developed by Firefish and is in the process of hiring an entrepreneur CEO that can execute that plan.

English language skills are considered the pathway to a better life in India due, in part, to perceptions created by the booming outsourcing industry which requires skilled English speakers. Most urban high-paying jobs too require English. As a result, those servicing workers in the urban high-paying jobs are forced to interact with them in English to an extent.
Read More →

English language training for teachers from NGO Pratham

English language skills are considered the pathway to a better life in India due, in part, to perceptions created by the booming outsourcing industry which requires skilled English speakers. Most urban high-paying jobs too require English. As a result, those servicing workers in the urban high-paying jobs are forced to interact with them in English to an extent. Hence, there is a very big demand to learn English since a majority of lower income Indians do not speak the language fluently.

The NGO Pratham has a large English teaching program for children from low income communities. However, the teachers employed in this program could themselves benefit from English language training.

Firefish partnered with Pratham to offer an especially built bi-lingual English learning program to teachers employed by Pratham.

Over 500 teachers from Pratham underwent this program in Mumbai city. Pratham has subsequently integrated this program created by Firefish with their internal training and rolled it out to Pratham teachers nationwide.

Tablet PCs are increasingly being used in schools worldwide. Primarily they are used to demonstrate via visual aids, concepts that students find difficult to understand and as e-book readers for textbooks.
Read More →

Using Tablet devices for improvement of education outcomes - a consulting project for a Leading Social Venture Fund

Tablet PCs are increasingly being used in schools worldwide. Primarily they are used to demonstrate via visual aids, concepts that students find difficult to understand and as e-book readers for textbooks. In India, several prestigious schools such as the Podar School, Universal School and Zee School have announced the introduction of Tablet PCs in schools in the 2012-13 school year.

Affordable Private Schools (APS) are schools that teach in English and charge low fees allowing access to low-income parents. However, they frequently flout stringent government norms on minimum requirements for schools related to infrastructure and educational qualifications of teachers. There are around 350,000 APS schools in India. As many as 50% of the urban school going students and about 20% of rural students are enrolled in APS schools.

A leading social venture fund wanted to see if educational outcomes could be improved in APS schools by the introduction of Tablet PCs. APS Schools employ teachers that are poorly trained. As a result, student understanding of concepts is weak. Tablet PCs, whose prices have fallen dramatically recently, create an individualized learning environment that could significantly enhance learning by allowing students to learn at their own pace in a stimulating environment.

Firefish's research report and business plan resulted in the social venture fund starting a pilot for this project in Hyderabad city.