The education products and services industry in India has year on year growth of 15% and is estimated to be $100 billion by 2015. This is in part attributable to the cultural emphasis on education.
In addition, in a rapidly growing economy, Indian parents have tremendous aspirations for their children. This is particularly true for young parents. They desire world class products and services such as education services, financial products, nutrition products, health products etc. This need is unmet especially for ancillary education services. Indian parents desire education services, beyond standard school products, that are delivered in a trusted environment (such as the school), directly resulting in improvement in learning and that allow parents to compare their children with others.
Firefish conducts competitions for school children. Our competition targeted at children in grades 1 through 5, called the Primary Olympiad, was launched in June 2010. The Primary Olympiad is an annual English, Math and Science competency program and competition for young learners with the examination being conducted in January and February each year. Cambridge University Press is our study material partner. This year we have introduced a new competition for children in grades 6 through 8 called the Middle School Olympiad.
We also partner with state governments to conduct teacher training and certification programs and also to deliver books and provide content customization services and training.
We have developed a spoken English program to address the large demand among Indians to learn English.